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Why We Carry Back of Bottle (BOB)

Even products with all-natural or organic ingredients can cause allergic reactions or issues for people with sensitive skin or underlying health issues. If you’re one of these people, you’ve likely had to sacrifice performance for something “friendlier” to your body.

 

That's one of the reasons why we chose to carry Back of Bottle (BOB).

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Alkali Owner & CEO Amber Woodall is well acquainted with allergies and sensitivities to beauty ingredients. After all, it’s one of the biggest reasons she stepped down from behind the chair full-time. Her health issues also prevent her from using many excellent products that she otherwise loves.  

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When she discovered BOB, she knew she’d found the one.

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Back of Bottle is perfect for people with ultra-sensitive skin, autoimmune diseases, or allergies or who want to use PETA-certified, Vegan products. Its products are formulated with clean, green, and sustainable ingredients that are also high-performing. 

 

You'll never find harsh surfactants and other toxic ingredients in BOB products. This makes them a safer choice for people with autoimmune diseases, skin sensitivities, and other issues—all without sacrificing performance.

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Back of Bottle is free of:
 

  • Phthalates

  • Parabens

  • Sls / Sles Sulfates

  • Animal Byproducts

  • Petrolatum

  • Chemical Sunscreens

  • Mineral Oil

  • Microbeads

  • Bpa

  • Palm Oil

  • Formaldehyde-releasing Agents

  • Silicone *

 

*Hold On Hairspray is the only BOB product that uses a naturally derived silicone
 

What We Love Most About BOB

Amber Woodall, Owner/CEO at Alkali

Amber
Owner/CEO

Back of Bottle holds a special place in my heart. It took the qualifying list for “clean beauty” beauty products and pushed it to the limits. I added the BOB line specifically for chronically ill individuals like myself, who want worry-free products and impressive styling performance. As only the 2nd retailer of BOB in  NC, Im so happy to be on the ground level of this company's journey and to be able to support them as they grow.

Melanie Zebron, hairstylist at Alkali

Melanie
Senior Hairstylist

I’m really loving the Back of Bottle line right now, but my absolute favorite product in the line is the Lifted Root Volumizing spray. It gives my fine hair the perfect amount of grip to give volume without making it feel heavy or sticky.

Yadira Dorantes, hairstylist at Alklai

Yadira
Senior Stylist

BOB's a great line! I'd recommend Shining Armor Frizz and Heat Primer to just about anyone. I love the shine it adds to the hair and the frizz control helps give the hair a beautiful finish!

Adiel Rivera, hairstylist at Alkali

Adiel
Junior Hairstylist

Back of Bottle has a lot of things going for it. Performance is solid and the products do what they claim to do. But what's most impressive is that BOB achieved such high performance while still being green, Peta-certified, and Vegan. Anyone with sensitive skin issues or who cares about the environment and what they put on their body will love this line.

BOB Best Sellers

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Shining Armor
Frizz & Heat Primer

Shining Armor Frizz & Heat Primer is a lightweight, silicone-free styling primer with Pequi Oil and Vitamin E that protects hair during heat styling, controls frizz, and adds softness.

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Plenti-Full Styling Spray

Plenti-Full Styling Spray adds volume and body to all hair types, providing lift and hold without stiffness or stickiness. Formulated with Vitamin E, it also helps strengthen the hair.

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