Our Product Lines

​We believe in the "first, do no harm" philosophy— from our stylists and the environment to our customers. That’s why Alkali is dedicated to using high-performing, eco-friendly hair and makeup products. 

 

​“Green” and healthy products aren’t just a fad to us. Owner and CEO Amber Woodall is passionate about living as clean and healthy as possible due to her personal experience with an autoimmune disease that is greatly affected by endocrine disruptors (such as phthalates and other harsh chemicals used in the majority of hair and beauty products). 

 

Read more about Amber's experience.  

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What You Don’t Know About Your Beauty Products Can Harm You

A study by Bionsen found that the average woman puts up to 515 chemicals on their body each day without even realizing it. Men apply 85 or more. Another study found nine metals—including lead and aluminum—in 32 store-brand lipsticks and lip glosses alone!

 

Our mission is to help you have gorgeous hair and skin without all the harmful side effects. We achieve this by helping to minimize your exposure to toxic beauty ingredients. The product lines we carry are paraben-free, phthalate-free, and cruelty-free and are made with performance and overall wellness in mind. 

• Oribe

• Davines

• Back of Bottle

• RMS Beauty

• Environ