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Heather Martinez, hairstylist at Alkali

Heather Martinez

Hairstylist

Junior

$80/hr

she/her

Heather was born and raised in the Tar Heel state and lived in Mocksville until 2023, when she decided to experience the “big city” life and moved to Winston Salem. Her love of the beauty industry has always run deep. In fact, she spent exactly one semester and a day at UNCC before high-tailing it out of there and enrolling in the Paul Mitchell Cosmetology & Beauty school. She only wishes she’d have done it sooner!

 

Her favorite hair service is highlighting, especially with blondes. She loves creating natural, “lived-in” looks. As for products, she’s a huge fan of Tes set—because volume. It’s like magic the way it makes hair so voluminous. When it comes to styling tools, she recommends everyone who wants that “blow out” look at home to invest in a high quality blow dryer or a two-inch curling iron. Or both! Who doesn’t like options?

 

During her days in beauty school, she saved a client from losing her beautiful locks. She had several badly matted extensions. It took six hours, but she got them out. Heather 1, Matted Extensions 0! 

 

Her own personal hair catastrophe was when she attempted to color her hair dark red in high school. Except it turned orange. And not in a good way. Live and learn, right? Her favorite style is a chic French bob.

 

Heather’s favorite hair stylist is Graham Nation, who creates the most beautiful looks. If she could give any celebrity a makeover, it’d be Jennifer Coolidge. Mainly because she’d love to meet her and she feels she’d be a great client. When not at the salon, Heather enjoys reading, cooking, and spending time with her family.

Heather's Top At-Home Hair Tips:

  • Sleep with a heatless curling set for the prettiest, loose waves

  • Invest in high quality hair products because they really do make a difference

  • Wear a cute, slicked-back bun on hair wash day

Qualifications & Certifications

Heather started her beauty career in 2022 after studying at the Paul Mitchell Cosmetology & Beauty School in Charlotte. She's undergone Alkali's intensive in-house cutting and coloring training and is committed to continued education.

  • Apprenticed under Amber Woodall for six months

  • Trained on Goldwell color

  • Trained on Oribe retail products

  • Trained on Back of Bottle products

Testimonials

"Heather was amazing! She took her time to get my cut and blow out perfect and was friendly and thorough. I have been searching for a salon in Winston since moving here and will definitely be back"

"This was my first time here and I already know I won’t be going anywhere else to have my hair done! Heather is so sweet and has a calming presence. She listened to what I wanted, offered suggestions, and ultimately did an amazing job! I’m so pleased with the results and overall experience. I can’t wait to go back.

 

Update: Heather is a hair magician!! I always feel like a new person after a visit with her. Each time I get my hair done with her is my new favorite haircut and color :)"

"Heather was so sweet and listened to all of my concerns with the current state of my hair. My haircut was everything I asked for and she recommended me products to keep my hair in good condition. I felt very calm and relaxed during the appointment. I will definitely be coming back for future hair appointments!"

Fun Facts about Heather M.

Zodiac

Scorpio

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Enneagram 

INFJ (Myers-Briggs)

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Harry Potter House

Slytherin

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Favorite Holiday

Christmas

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Dog or Cat person?

Both

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Favorite Music

The Smiths

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Favorite Food

Sandwiches

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Hobbies

Reading, cooking, family time

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Pick 1 Superpower

Transmutation and energy manipulation

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